[Team USA ‧ United By Many]
What we want to show isn’t a country that supports one team in one uniform way,
but a country where hundreds of different expressions come together as one team.
In the United States, you can wear a Mexican jersey, eat Korean fried chicken, speak Spanish, dance to Brazilian rhythms and still be Team USA.
[Activation ‧ Reversible Jerseys]
Some might just label them Ghanaian, Brazilian, Moroccan, or simply 'immigrants.' But we say they possess a 200% Identity (100% Roots + 100% American).
The Reversible Jersey is the ultimate proof of this. The inside lining is embedded with their original heritage Ghana, Brazil, Morocco kept closest to the skin. The outside proudly reps Team USA. Embracing your truest roots while cheering for the most American team. This is the boldest and most tangible way America wears its diversity in 2026.
[Activation ‧ The Most American Sport Bar]
On the outside, it looks like an ordinary immigrant restaurant you'd see on any street. A faded awning, a menu in a foreign language, modest tables a classic Tex-Mex joint. Most people open the door thinking it's just a place to grab a bite.
But the moment the whistle blows, it transforms into the hottest 'Official Team USA Sports Bar' in the country. Instead of the usual wings and beer, fans gather around Tex-Mex and other dishes crafted by immigrant hands, waving the American flag together. Cheering for the 'most American team' inside the 'most exotic space'. this powerful contrast is the perfect scene to capture the true diversity of America in 2026.
[Activation ‧ Gone With The ICE]
Gone with the Ice turns empty stadium seats into proof.
Proof of fans who wanted to cheer for Team USA,
but were deported by ICE before the game.
