[Nike ‧ Good runners buy Nike,
Great runners throw Nike away]
The worn out sole of a running shoe shows a runner’s passion.
Great runners run until their shoes are completely worn out, then throw them away. It glorifies the determination of runners who push their shoes to the very end.
Nike tells you to wear your shoes down to the sole and show your passion.
[Activation ‧ Infinity Track]
A good runner is someone who wears their shoes down to the very end.
For those runners, Nike creates an infinite track.
[Activation ‧ Nike X The Met]
To celebrate shoes worn to the very end, Nike exhibits the pairs that runners never gave up on.
[Activation ‧ The Finish Bin]
Nike creates trash bins for fully worn out shoes to raise awareness among runners who throw their shoes away before truly finishing them.
[Activation ‧ Repackaging]
After runners wear their shoes to the very end, Nike lets them preserve the shoes along with the runner’s history in special packaging.
