[Hinge ‧ Skip The Fantasy]
Couples that have met on apps often skip the story on how they met, or think they need some grand story like a Hollywood movie. But truthfully, it doesn't matter how you meet. It just matters that you actually met.
[Travel Activity ‧ The Travel Activity You’ve Been Looking For]
People see places like Paris, Hawaii, Mont Saint-Michel, and the Eiffel Tower not just as tourist spots,
but as "romantic places where you might finally meet your love."
In reality, however, that romance rarely happens. So Hinge asks: "If you didn't find love there, find it here."
The idea is to disguise Hinge as a "romantic activity"
[Activation ‧ Hijacking Travel Activity Sites]
List Hinge as a "romantic activity product" on travel booking platforms, as if it were a tour or experience you could purchase.
[Activation ‧ Adult Fairy Tale]
Disney style fairytales don’t happen in real life. That’s why Hinge created a "Reality-Check Romance Book" for adults.
