[The Before Page]
People don’t really read newspapers anymore.
But for Gen Z, what matters isn’t just what you consume, it’s what it says about you. In a world where everyone is shaped by the same algorithms, carrying a newspaper can become a signal of taste and attitude. So instead of treating the newspaper as something to read, we turn it into something people want to carry and be seen with.
A newspaper jacket that features a unique piece of art, transforming each newspaper into a collectible, and every reader into curator.
The art is sourced from the Public Domain Image Archive, a directory of miscellaneous, lost artwork spanning 1000 BC to 2003.
